then 'Add to home screen'
then 'Add to home screen'
In a landmark move for Africa’s digital ambitions, Cassava Technologies has announced a strategic partnership with Google to roll‐out the advanced AI platform Gemini across the continent. According to Cassava’s announcement, the collaboration specifically addresses two key barriers in Africa’s tech uptake: cost and data consumption. Cassava Tech
The initiative will provide eligible consumers and businesses with a six-month extended trial of Google AI Plus, offering access to a premium set of Gemini models, 200 GB of cloud storage, video generation tools, and integration with Gmail and Docs. Cassava Tech Additionally, Cassava will work via its network of service providers to deliver “data-free” access to the Gemini app — enabling users to engage with AI without consuming mobile data. Cassava Tech
Hardy Pemhiwa, President & Group CEO of Cassava, emphasised the shared mission: “We’re proud to partner with Google to democratise access to digital solutions … shaping a smarter, more connected and more competitive Africa.” Cassava Tech On the Google side, Josh Woodward (VP, Google Labs, Gemini & AI Studio) noted the importance of removing “significant barriers to AI adoption across Africa—specifically cost and connectivity.” Cassava Tech
Why this matters
This announcement marks a significant shift from Africa being a consumer of cutting-edge tech to becoming an active participant in the AI ecosystem. By making advanced AI tools accessible in cost- and data-conscious ways, the partnership could accelerate innovation, entrepreneurship and digital inclusion across the continent.
For Cassava, this aligns with its broader mission to drive digital transformation in Africa via its infrastructure, cloud services and solutions portfolio. This move could strengthen its role not only as a regional technology provider but as a platform for innovation in AI.
Potential implications
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Business Productivity & Innovation: With access to generative video, imagery and advanced models, enterprises can deploy AI in new ways — from content creation to decision automation and research.
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Skills & Talent Development: Data-free access opens the door for wider experimentation by developers, students and startups, helping build local AI talent.
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Digital Inclusion: The data-free model might help reach underserved users or markets where mobile data costs remain a barrier.
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Competitive Landscape: This partnership sets a benchmark for other global tech firms and African providers to fast-track AI accessibility in the region.
Looking Ahead
While the trial offers a strong jump-start, success will depend on rollout execution, device compatibility, connectivity infrastructure, training and follow-through into paid services. For African businesses and users, the question will be how to transition from trial to sustainable value.
If Cassava and Google deliver on this promise, the impact could ripple beyond early adopters — helping shift Africa’s digital narrative from catch-up to leadership.
